Leisure Lines

REFLECTIONS from a practitioner and educator who served 44 years in the field of recreation and leisure services

Saturday, August 20, 2005

Leisure's Relationship to Business

LEISURE and business has several interesting connections in the United States - and elsewhere in the world.

Many companies offer leisure activities and programs to employees as a special fringe benefit and part of a total employment package. Exercise, fitness, and wellness programs are sometimes provided by the company during regular work hours with release time given to workers who elect to participate. In some cases, companies offer broad-based recreation programs for employees and their family members during evenings and weekends. Some places of business have constructed gyms, athletic fields, and other recreation areas where these leisure activities can take place. Today, in business enterprises around the world, much more is offered to employees than the annual company picnic! Administrative and management leaders in many companies have learned the value of wholesome leisure activities - both to their employees, and to their own bottom line. By encouraging participation in leisure programs, the business world has discovered that employees are more happy, more productive, absenteeism goes down, and it is just simply good for business!

Hundreds of commercial business enterprises have a direct relationship to leisure and could be considered leisure activity providers. They are in the "recreation business," and they are providing opportunities for recreation and leisure activities - and doing so for a profit! These are places where there is a cost, or a ticket required, in order to get in or take part. They include movie theaters, bowling centers, putt-putt courses, roller skating rinks, ice skating arenas, amusement parks, and many more places for fun and leisure involvement.

Sales of merchandise for leisure activity and recreation involvement is big business! All kinds of equipment and clothing is needed. Hundreds of companies produce thousands of items for consumers: participants, as well as spectators and fans. Included are such things as bats, balls, uniforms, shoes, hats, t-shirts, golf clubs, racquets - even badminton birdies!

The entire tourism industry is businesses linked, of course, to people's travel in their free time. Examples are limitless! However, perhaps we need to remind ourselves that this link between leisure and business - just in our nation - produces billions of dollars.

In summary, there is no doubt whatsoever: business has a relationship to leisure.

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